Tourism is a major income earner
for Sri Lanka and the tourism ministry has been incorporated for than 40 years.
As mentioned above ecotourism has been introduced for more than 10 years yet,
no proper support has been provided by the ministry. There are many officers
and managers within the ministry who have the power and the required resources
to develop ecotourism. Since ecotourism not only bring income but also protects
the natural resources while developing the rural areas of the country. Having
many natural resources like those mentioned above ecotourism is a great
opportunity for the country. Since it has a combination of wildlife, forests,
culture and interesting ancient cities Sri Lanka is surely an ecotourist’s
destination.
The five star hotels alone
cannot successfully implement ecotourism in Sri Lanka since it requires a lot
of investment. Therefore it is important for the government to contribute for
the development of ecotourism. From the data analysis given above it is clear
that Cinnamon grand is the most dedicated five star hotel for the
implementation of ecotourism. The other hotels are in the initial stage of
identifying ecotourism while Hilton does not speak of ecotourism at all. The
SLEF along with the government need to create awareness of ecotourism attained.
The major challenges and
barriers faced by hotels when implementing ecotourism have been identified and
the strategic plan provides solutions that need to be adapted by the hotels in
order to implement ecotourism in Sri Lanka. This plan is aimed at the managers
of five star hotels and also for the government of Sri Lanka to identify the
importance of their support in order to effectively develop ecotourism.
No comments:
Post a Comment