Critical Analysis of the Technology Acceptance Model

Critical Analysis of the Technology Acceptance Model

 Executive Summery

As an essential requirement in the Management Information Systems (MBA-540) students need to assess Technology Acceptance Model with the intension of analyzing practical example in the real business environment. Therefore it was decided to analyze Navision ERP system introduced to Analytical Instruments (Pvt) Limited and its acceptance and rejection by the employees who are using the system.

In the first chapter introduction and discussed and forward the basic identification of the selected organization and the past situation of the organization without the Navision ERP. Thereafter discussion will be on TAM model and the next Navision ERP system Introduction and its acceptance and rejection among employees critical evaluation has presented. Thereafter summery and conclusion and finally referred research and text list.

Analytical Instruments (Pvt) Limited.(AIPL)

A 25 year old organization originally sales driven trading business and it is having a turnover nearly 4 billion LKR. Probably the market leader in the scientific instrumentation industry in Sri Lanka and ICT involvement it considerably high and ICT used to gain competitive edge in the industry. In resent past AIPL was able to introduce a major change in to their internal system that is introduction of Navision ERP system. This introduction was done due to various pressing issues in the past Q soft ERP system. According to the preliminary discussions had with the ICT service provider Navision will be overcoming most of the available draw backs in the q soft system.

On time invoicing, correct inventory records, proper financial records marketing records and information will be easily obtainable by the Navision. So that total staff that is directly interacting with system were trained on the usage of the system and external staff was train about the possible requirements that can be obtain from the Navision. The major emphasis on the Navision is that it will increase the effectiveness of the internal sales support staff of the AIPL. Additionally the Sales man in the field will be benefitted from this.

After introducing the system to the organization the situation was not that much accepted, according to sales mans view point. On the other hand some of the practiced processes and procedures also changed that was another negative factor for the effectiveness of the Navision. In this scenario, the complications in acceptance evaluated by using TAM model.

Critical Evaluation According to TAM

AIPL employees are always welcome new technologies unless it complies with PU & PEOU. Q-Soft ERP system was not effective when the organization grow larger so that people has to move to new technology. On the other hand sales forces are the person who brings revenue to the organization so that facilitation from the office staff is a must. In addition to that keeping them free from office work will increase their effective sales time which can use to bring in sales. On the other hand effective sales forecasting and budgeting will bill increase the effectiveness of the sales strategies? Other than that walk in customers should be treated quickly which was not happened previously.

With all those expectations Navision was brought in to the organization. In fact it was practiced with considerable difficulty due to various reasons major reason is that operators are not adequately trained, therefore unexpected delays and errors were occurred, at the same time report generation was quiet remarkable and effective information was able to drawn from the Navision. Previously manually generated target Vs achievement report was generated by a single key struck.

In addition to that stock records were high in accuracy so that prompt delivery planning and delivering was easy. In logistics handling previously information obtained through a phone call but sometimes it was not accurate. In promising a delivery date to a customer need to be concrete and should be matched so that the world of mouth information was not adequate so that more accurate information could be obtained from Navision with very limited time period.

Previously invoicing was not easy for a walking customer so that number of walking customers were dissatisfied. With the available system it was overcame. Therefore introduction of the Navision was really effective to the organization and it was successful. The major reasons behind are meeting the two major assumptions. So that perceived usefulness and perceived ease of use were matched by the technology so that it created a successful launching of the new technology.