Modern Day Banking Systems
In modern day banking
systems are technological advanced, innovative and user friendly compare to
last five years ago situation. To expand their market share, to attract more
business banks compete each other with continuous technological advancement and
improvement of their staff.
These innovative
banking operations have reduced the importance of Branch Banking operations
further due to the customers’ acceptability of the internet banking concept.
Banking industry as a
whole is being undergo immense changes with the adoption of high tech delivery
channels as it would focus more on self-services.
Branchless banking is
fast replacing the brick and motor branch due to the advancement of technology.
The future of retail banking will depend on electronic banking and it is pro
poor system, which will reduce cost to deliver the banking products and
services.
Since the business of
banking is about financial services, efficient and effective combination of
people and systems will lead to the success of the business.
In service marketing
sector people are the most important and expensive business system component.
People play a vital role in most operational systems and processes. Knowledge,
skills and attitudes often determine the quality and quantity of the system
output. High performance business system requires right fit of people to jobs.
Jim Collins, in his book
"Good to Great," said, "Those who build great companies
understand that the ultimate throttle on growth for any great company is not
markets, or technology, or competition, or products. It is one thing above all
others: the ability to get and keep enough of the right people.
Good systems and processes
can leverage ordinary people to produce extraordinary results. They also reduce
the company's dependence on people that come and go—especially the superstars.
A systemized work environment increases job satisfaction and boosts productivity.
People stay longer and become more valuable to the organization.
Recently banks introduced
cash deposit machines apart from cash withdrawal machines (ATM). Customers are
not more reluctant to use these machines since they feel curious whether the transaction
carried out successfully or not.
To encourage the same banks
initiate fee on over the counter withdrawals.
Eg.Commercial Bank
Sampath Bank
Survival of the banking
industry depends on the confidence and interest of the public towards banks. Accordingly,
modern day banking concept is about relationship management, building
profitable, reliable and professional relationships with the customers.
To mitigate the
default/credit risk Know Your Customer (KYC) concept is played crucial role in the
soundness in banking sector.
To provide better service
to satisfy their clients banks must have reliable, updated, sophisticated
information and supportive system. But for the customer relationship management
(CRM), customer interaction is very important. Without direct interaction bank
will lost cross selling and upselling opportunities too. It will affect the
growth of the business.
The combination of good
people and good systems produces great results. To get top results, banks have
to turn their systems more aware and user friendly to their staff. This
translates to increased creativity, productivity, and superior customer
service.
The
overall performance of a quality management system and its processes ultimately
depends on the involvement of competent people and whether they are properly
introduced and integrated into the organization. The involvement of people is
important in order for an organization’s quality management system to achieve
outcomes which are consistent and aligned with their strategies and values. It
is critical to identify, develop and evaluate the knowledge, skills, behavior
and work environment required for the effective involvement of people with the
necessary competence.
Further
banks must provide guidelines for human factors which influence people
involvement and competence, and creates value that helps to achieve the
organization’s objectives.
It is critical to identify, develop
and evaluate the knowledge, skills, behavior and work environment required for
the effective involvement of people with the necessary competence.
On the other hand, when
growing a business, it’s important to define, implement, and establish systems
early on. A business system is a working combination of people and automated
applications organized to meet a certain set of business objectives.
Every aspect of the
business should have a system in place to gauge productivity, effectiveness,
and growth.
Systems are put into
place to leverage resources: time, capital, and assets. With established
systems, banks ensuring that every part of the business is being used to its
full potential and is available, on call, when need it.
However, when the all
banking activities fully automated, collapse of the system will lead to crucial
damage to their clientele.Eg. Recent ransomware cyber-attack.
Since the new
generation is more technologically advanced than the previous gen and they are
more interested on internet banking and related systems.
But the matured
generation still intends to walk to the bank and have a chat with bank staff
and maintain cordial relationship. This relationship spread positive word of
mouth about the bank and it is important for the banking point of view.
It is experienced that
pensioners love to walk to the bank on pension date and chat with bank staff
and stay in the bank for a while.
Commercial bank
introduces applying loans (personal and cash margin) through online. However,
to evaluate the credibility of the client, staff has to contact or ask the
customer to visit the branch. For the credit decisions interviewing of the
customer is very important.
Further the accepting
of security documents should be done in front of a bank officer too.
It is experienced that
in a day bank have to reply lots of over the phone queries of customers. Fully
automated system will not able to facilitate those unsystematic operational
requirements.
According to the
Commercial Banks of Ceylon PLC annual report 60% of their staff consist with
the bankers with more than 10 years’ experience and the management consider its
employees are the most valuable asset to them.
Accordingly, discussion
concludes with that both people factor and the system factor act a vital role
in the banking industry and they are inter dependable on each other.
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